At Barbarian, we engaged in our 1st high fidelity productions for Samsung for the introduction on the Bespoke Samsung Z Flip4 phone #SoYou & Holiday campaign, all content was leveraged & customized for their social global markets.

As Director of Production at Barbarian, produced, staffed additional producers, oversaw, developed timelines & managed day-day financial production change management & scope w/ clients on 2 high fidelity 3MM campaigns in concurrent production w/in a 3 month duration-working against extremely tight deadlines & constraining budgets.

Challenge: Delivery deadlines were consistently shortened & global video assets increased (300 + ) throughout the duration of the projects- all successfully delivered w/in the initial tight deadlines. One project budget started at 600k & grew to 2MM w/ client requested changes. I managed a 24/7 producer team while being in the UK w/ clients as EP on a complex Gen Z fashion 3D shoot/ edit w/ Builders Club for the #SoYou Z Flip4 phone. Check it out to the right!

At Publicis Sapient, I was the global program lead of the the creative & web deployment of the Unilever Dove #showus global campaign social movement. Deliverables included digital, social media, websites (17), print & OOH. Partnered with Unilever client and Sapient UK web team to ensure a successful website campaign launch in 17 countries. As well as managing the deployment of content deliverables to Unilever’s transcreation vendor to help adapt the message from one language to another.

https://www.dove.com/us/en/stories/campaigns/showus.html

At Barbarian, collaborated w/ Tactic, utilizing 8th Wall platform, to produce an animated AR replica of the touring marble statue of Giannis for the launch of the new JBL x Giannis headphones campaign initiative.

This is the story of a village in Kenya called Nyumbani Village, a sustainable HIV/AIDS community. Nyumbani means home. It is a magical place that is the home to 1,000 children impacted by HIV/AIDS. I produced this story for JnJ to be told at Global Citizen’s concert events in Central Park, Hamberg & Toronto, www.globalcitizen.org

Director of Integrated Production of this 9 month project from strategy development (collaborating with my creative team to interview & define stories) in partnership w/ JnJ global leaders to producing °360 global content film/photography for social media, mobile app., run of show, TV spots, websites, OOH, print, & VIP event activation.

It was also our idea to bring the choir from Kenya to sing in Central Park for a full integrated experience! I love seeing the world through the lens of my work. To learn more about the children of Nyumbani here http://www.nyumbani.org/nyumbani-village/

These are the stories supported by JnJ in Zimbabwe, Memphis & LA that promote awareness of what HIV looks like today. As well as J&J’s announcement of their progress for an HIV vaccine at a NYC Global Citizen event in Central Park.

My role was the Director of Program/Partner Management & Production execution from strategy/concept inception (collaborated with my creative team to interview & define the stories) to producing °360 content utilized across TV spots, websites, OOH, print, social media, and experiential experiences at Global Citizen's concert events in x3 countries. Client was J&J global health initiatives in partnership with Global Citizen http://www.globalcitizen.org

The stories I produced included the women In Africa with the threat of economic despair and the pressures young woman face in a society that doesn't protect them. Youth Advocates Zimbabwe (YAZ) https://yadvocates.org.

In America, I produced the stories of communities that are still facing alarming rates of HIV transmission. In LA, we partnered with Black AIDS Institute (BAI) to tell their story https://blackaids.org. In Nashville, we filmed Josh Robbins’s story, who created a blog to share his own HIV story to support and educate people who are HIV-positive. http://www.imstilljosh.com/

As Director of Production at Barbarian, I embraced the initiation of bringing the Creator/Influencer Production capability under my department’s umbrella to produce Social content for Amex, Samsung, JBL & HubSpot for use on their IG, FB & TikTok channels. This empowered us to be able to produce global content within our American Express Client’s low Social OOP production budgets by sourcing & hiring talented photographer/film/editor content creators around the world in 7 cities to promote Amex’s “hidden gems” partnerships w/ hotels & restaurants.

I also trained my internal creative & producer teams on how to execute & perform traditional “production co.” responsibilities in developing pre-production books, work for hire contracts, usage negotiations & line producing tasks (location permits etc.).

J&J partnered w/ Save the Children (assists children that are refugees, in poverty, and hit by natural disaster) to create a fund raising event at the NYSE. I was the Program Director responsible for producing content for an integrated 360 experience that included artists with painted masks, website, app., digital media, OOH & content films. To learn more about Save the Children: www.savethechildren.org

2018 Winner of 7 Telly Awards (including 2 Golds!) for JnJ’s campaign initiative for Believe in Nursing & the courageous scientists committed to finding a cure for Ebola. My role was the Director of Integrated Program Management and Production of digital & event film content and print collateral.

The scientist stories were told at Global Citizen events in Hamberg, Toronto and NYC Central Park that included integration of online digital ads, films, website, print, TV, OOH, and social media.

The “Believe In Nursing” Campaign aims to enable and elevate the visibility and impact of nurse-led innovation in transforming human health. Content included producing films for social/website content and a printed cube for a leave behind at hospitals.

I have years of experience managing large scale complex websites from start to finish, supporting content and digital campaigns. Including CMS builds and maintenance. I also consider myself tech savvy, I made this Squarespace website myself!

Team management of multi-disciplinary members such as Information Architects, UX/UI/IxD Designers, Quality Assurance, Web Developers, including offshore resources.

Executive Content Producer for 360 integrated brand marketing for an uninhibited island in the Caribbean named West & a housing development called Oaks in Prague. We were part of the core development team: exploring what a community could be, what it should be. In partnership with Wolfgang Ludes Studio https://wolfgangludes.com

I also produced branding projects at The Seventh Art https://theseventhart.com with clients such as Blackstone/BRE Hospitality in collaboration with client partners such as architects Piet Boon, Dianna Wong & renderings companies. Strategy, naming, ideation, websites, brochures, collateral, films, digital display ads, and social media.