These are the stories supported by JnJ in Zimbabwe, Memphis & LA that promote awareness of what HIV looks like today. As well as J&J’s announcement of their progress for an HIV vaccine at a NYC Global Citizen event in Central Park.
My role was the Director of Program/Partner Management & Production execution from strategy/concept inception (collaborated with my creative team to interview & define the stories) to producing °360 content utilized across TV spots, websites, OOH, print, social media, and experiential experiences at Global Citizen's concert events in x3 countries. Client was J&J global health initiatives in partnership with Global Citizen http://www.globalcitizen.org
The stories I produced included the women In Africa with the threat of economic despair and the pressures young woman face in a society that doesn't protect them. Youth Advocates Zimbabwe (YAZ) https://yadvocates.org.
In America, I produced the stories of communities that are still facing alarming rates of HIV transmission. In LA, we partnered with Black AIDS Institute (BAI) to tell their story https://blackaids.org. In Nashville, we filmed Josh Robbins’s story, who created a blog to share his own HIV story to support and educate people who are HIV-positive. http://www.imstilljosh.com/