As Director of Production at Barbarian, I embraced the initiation of bringing the Creator/Influencer Production capability under my department’s umbrella to produce Social content for Amex, Samsung, JBL & HubSpot for use on their IG, FB & TikTok channels. This empowered us to be able to produce global content within our American Express Client’s low Social OOP production budgets by sourcing & hiring talented photographer/film/editor content creators around the world in 7 cities to promote Amex’s “hidden gems” partnerships w/ hotels & restaurants.
I also trained my internal creative & producer teams on how to execute & perform traditional “production co.” responsibilities in developing pre-production books, work for hire contracts, usage negotiations & line producing tasks (location permits etc.).