I'm an award winning 360 Executive Producer/Global Integrated Program Director w/ 15 + yrs. experience in Agency Production & Program Management.
My passion is being an innovative creative producer & what makes me unique is that I’m also savvy with numbers, scope writing & developing smart timelines. This gives me a keen ability that allows creative ideas room to flourish by being able to effectively pre-plan, negotiate against budgets, manage clients’ expectations & flawlessly produce film, photography, Web 3.0(Metaverse), AI, AR, VR, animation, VFX, & social/influencer video content for broadcast, digital, social, mobile apps. or brand experiences for events.
Agencies: Barbarian, Huge, Wunderman Thompson, DDB, MRM/McCann, Publicis, Sapient Razorfish, Organic, Arnold Worldwide, Spring Creative, & Digitas
Brands: Google | Samsung | American Express | Fenty | Hubspot | JBL | IDEMIA | Honeywell | Volkswagen | Ad/Council | Heineken | P&G | monster.com | AOL | PwC | Mondelez | Unilever/Dove | Walmart | Kimberly-Clarke | Johnson & Johnson
Experience Highlights:
15 + yrs. Agency EP Producer & Program Director experience leading & collaborating w/ my teams to bring innovative creative stories & brands to life
Extensive experience producing & overseeing direct report producers’ projects:
Pre & post production execution of TVC & documentary film shoots, creator/influencer social video content, animation, live action, VFX, AI (V/O/video) music, photo shoots & print.
All digital: Web 3.0-Metaverse, AR, VR, websites & mobile apps. DCO.
360 Integrated Global Content Development across all mediums
Brand activation /experiential immersive experiences at events.
Team leader overseeing multi-disciplinary members consisting of Strategy, Analytics, Account, Media Planning/Buying, Creatives, UX/UI/IxD Designers, Film Directors, Photographers, Illustrators, Editors, Web Developers, Producers, vendors & external client IAT partners.
12 + yrs. advising clients on creative production strategic solutions, account &/or budget management.
Entrusted by clients to collaborate with their production cost consultants/procurement
Self motivated leader who excels at constructing & stewarding developing processes and/or refinement, setting up production capabilities, scopes of work, timelines, mentor training & extremely detailed oriented
Managed up to 20MM annually
Superior management of Financial Change & Risk Assessment
Implementation & refinement of Business Operations & Business Affairs.
Partnered w/ CFO/Operations leadership on progressing towards financial P&L gross margin targets.
Excellent at negotiating budgets/contracts, proactive problem solving, writing/verbal presentation skills (Member of Toastmasters)
Excel at defining/refining processes & timelines, negotiating vendor/talent & art/photo contract/licensing & setting up production/studio operations
Social influencer/content creator process & production execution expert
5+ yrs. freelancing at small creative boutique & large NYC agencies. A self starter always one step ahead with the innate ability to work independently & get things done!
strong global network of freelance talent & photography/production partners
I'm fascinated by technology & dabble in it myself. I have built websites, SEO & social media platforms for Spring & local businesses in my community.
Dear to my heart, I’ve been fortunate to have had the opportunity to meet, produce & the means to tell the stories of people living & impacted by HIV in Africa & LA- their struggles, vaccine progress, & hope - all made possible by J&J. We shared their stories at Global Citizens concert events around the world. Their stories were heard by millions of people.
On a personal note, I’m kind, appreciative, LOVE what I do & have a great sense of humor.:)
Cannes Silver Glass Lion, Dove #showus
Winner of 7 Telly Awards (including 2 Golds!)
Addy, Ad/Council/Drunk Driving